I have been taking Coursera’s Irrational Behaviour taught by Duke Professor Dan Ariely. The course concentrates on individual decision making and how decision methods depart from traditional rational and economic utility models. There are compelling experimental and neuroscience proofs that a)individuals use different model or methods of decision making depending on circumstances[ the Kahneman and Tversky fast versus slow methods] and b)many, often non-intuitive factors such as…










