Apple’s Brand of Do No Evil

Apple is reserving the right to sue Kodak into oblivion is the headline at AllThings Digital. Once Steve Jobs opened the patent lawsuit “magic box” in Cupertino, Tim Cook seems not able or even remotely inclined to close the lid on the lawyers.

This legal maneuvering  will have real implications for the rate of innovation at Apple. Steve spent almost all of his and top executives  time searching for better ways to innovate. This comes through in Isaacson’s biography. Now a large chunk top executives time will be absorbed  in and  devoted to  patent legal actions. Like suing a bankrupt Kodak…it must be the Kodak imaging and  print patents that Apple is after. And so goes  a new brand of “Apple magic”.

Leave a Comment

Your email address will not be published. Required fields are marked *